12 Best Email Marketing Courses and Training to Improve Your Email Marketing Skills and Grow Your Email List in 2020

Last Updated on January 23, 2020 by Chimezie Chidi

Do you have dreams of having your own digital marketing firm?

Are you confused about how to use email marketing to bring massive traffic and profits to your online business?

I have curated 12 of the best email marketing courses to help you crack the email marketing puzzle.

Best Email Marketing Courses and Training to grow your Online Business in 2020.

Email marketing is pretty compelling.  

But, how do you send the right emails to the right customers? 

How do you tell your clients about that new product, discount, or blog post?

How do you get the client who abruptly left your online store back on track?

Writing effective emails is so much more than sending a simple message to a friend.

You need an email marketing course to show you the way. 

If you also want to make lots of money writing emails for businesses out there, you need these email marketing courses.

Over 81% of companies in the U.S alone believe that emails drive their ability to retain and acquire new customers.

It’s no surprise that you can make tons of money writing emails as a freelancer. 

Are you in doubt? Take a look at this:

According to AWAI, you can make an average of $300(up to $1,250) writing a single email, and most emails are just 300 – 800 words long. So, if you’ve got a new business cooking up in there, email marketing courses might help you reach them and fast!

So, without wasting much time. Let’s get right in!

 #1. The Complete MailChimp Email Marketing Course (Udemy)

MailChimp gives you free opportunities to send 12,000 emails every month.

But’s MailChimp is more famous for its fantastic set of email marketing tools.

Whether you want to own a free or premium plan with MailChimp, this tutorial will help you implement and refine your email marketing strategy. 

In this course, you will learn;

  • How to create and enhance your email marketing campaigns in MailChimp
  • How to read metrics, analyze data and carry out A/B testing
  • How to segment your email list and create emails that get opened
  • Learn when and how to talk about your products. 
  • Understand all features on MailChimp and use them with ease.

Features

  • Rating: 4.5 stars (1,289 ratings)
  • Videos: 3.5 hours 
  • Lectures: 30 
  • Downloadable resources: 6
  • Articles: 12
  • Cost: $49.99
  • No of students enrolled: 9,621

Requirements

  • Computer and internet connection. 
  • Be familiar with HTML

Get the course On Udemy!

#2. Start and Run a Local Viral Email Marketing Home Business (Udemy)

Not all organizations, big or small, wish to learn how to use emails.

But you can become an expert and make good money from working for those companies.

Like I said earlier, email marketing is a splendid business opportunity if you know your salt.

This course is focused on helping you make all that cash I talked about earlier.

In this course you will learn;

  • How to set up your email marketing home business
  • How to adjust GDPR standards per client’s country
  • How to run your business
  • Getting new clients
  • Elements of email marketing

Features

  • Rating: 4.7 stars (978 ratings)
  • Video: 5 hours of video 
  • Lectures: 54
  • Downloadable resources: 35
  • Articles: 7   
  • Cost: $194.99
  • No of students enrolled: 8,660

Requirements

  • Computer and internet connection. 

Get the Course On Udemy!

#3. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)

If you are tired of learning bits and pieces from different platforms, you will enjoy this course.

You will not only learn about using email but also YouTube, Facebook, SEO, Social media marketing, analytics, and many more.

Whether you run a B2B or B2C company, you will enjoy this condensed course.

If you want to become a digital marketer, this is your best bet. 

In this course, you will learn:

  • How to grow your digital marketing business from scratch
  • How to use ads, carry out google analytics and carry out app marketing
  • You will learn how to build a high mailing list
  • Generate traffic with SEO as well as digital marketing channels
  • Learn the elements of copywriting and create compelling sales pages

Features

  • Rating: 4.5 stars (54,662 ratings)
  • Video: 23.5 hours
  • Lectures: 54  
  • Downloadable resources: 4
  • Articles: 34
  • Cost: $199.99
  • No of students enrolled: 269,682

Requirements

  • Computer and internet connection. 

Get the Course On Udemy!

#4. Digital Marketing Masterclass – 23 Courses in 1 (Udemy)

This is yet another comprehensive course.

When you want a condensed course on digital marketing, you can use this as well.

You will learn everything beginning from Social media marketing to designing areas on your website.

However, this course focuses on using what you can use in your business rather than owning a digital marketing agency

In this course you will learn:

  • How to grow a loyal audience and improve your brand identity
  • How to increase traffic and boost your email list
  • Enhance conversations and sales
  • How to carry out your social media marketing
  • Proven digital marketing strategies that will bring tangible results.

Features

  • Rating: 4.4 stars (6,496 ratings)
  • Video: 32.5 hours 
  • Lectures: 323 
  • Downloadable resources: 28 
  • Articles: 19
  • Cost: $199.99
  • No of students enrolled: 39,146

Requirements

Computer and internet connection. 

Get the Course On Udemy!

#5. Managing Email Marketing Lists and Campaigns (LinkedIn Learning)

Are you struggling with keeping your campaigns focused as your lists grow?

This intermediate course will help you boost your campaigns.

It’s not a beginner course like you can see on many other channels, but a session targeted at helping you push your email marketing to greater heights and reap amazing results.

In the course, you will learn

  • Fundamental email marketing terms and rules
  • How to manage and run maintenance on your email
  • Branding your emails
  • The right things to use in your email subject lines
  • Creating compelling contents and inserting the right call to action.
  • Automating and conducting A/B testing

Features

  • Video: 1h 29m 39s
  • Lectures: 26 
  • Exercise files: Available
  • No of students enrolled: 150,627

Requirements

  • Familiar with email marketing

Get the course On LinkedIn Learning!

#6. Optimizing Marketing Emails( LinkedIn Learning)

All customers aren’t the same. So, you shouldn’t send the same emails to all your customers.

Also, email blasts increase your chances of ending in the spam folder.

In this course, you will discover how to make sure that each customer gets the right emails that will keep them engaged and convert into sales. 

In this course, you will learn

  • In-depth segmentation and personalization tips
  • How to avoid all potential pitfalls
  • Defining your ideal consumer journey
  • Building your unique voice
  • How to optimize mobile emails
  • How to segment on behaviour and demographics
  • How to use gifs and video content in emails

Features

  • Video: 1h 6m 10s
  • Lectures: 28 
  • Exercise files: Available
  • Cost: $24.99
  • No of students enrolled: 182,637

Get the Course On Linkedin Learning! 

#7. Learning MailChimp (LinkedIn Learning)

With the increasing number of MailChimp courses, you must realize how popular this email marketing tool is.

This specific course covers from signup to building effective emails to the interpretation of results.

You will also learn how to get even more reach using the free plan in combination with social media marketing

In this course, you will learn

  • How to set up your MailChimp account and import contact list
  • How to create, send and review campaigns
  • Optimizing your campaigns with advanced techniques
  • Segmenting and engaging with subscriber lists
  • Using automation and ads

Features

  • Videos: 1h 50m 20s
  • Lectures: 35 Lectures 
  • Exercise files: Available
  • No of students enrolled: 271,032

Get the course On LinkedIn Learning!

#8. Hubspot’s email marketing course (Hubspot)

Most free courses are simply basics or totally junk, but that’s not the case with Hubspot email marketing course.

Hubspot offers free and paid email marketing certification courses that are thoroughly in-depth.

You will find an explosive wealth of information on the platform.

With the free certification course alone, you can run your relatively large business exceptionally.

The free course also includes an email marketing kit complete with fully designed look-books, pre-written email contents, and newsletters. 

In this course, you will learn

  • How to create an effective email marketing strategy
  • Boost your career in digital marketing
  • Boost the conversational strength of your email marketing
  • Manage contacts effectively and segment carefully
  • Quizzes and tests to make sure you got the message. 

Features

  • Course length: 3hr 15 minutes
  • Lectures: 9 
  • Videos: 27 videos
  • Exercise files: 9 quizzes
  • Cost: Free
  • No of students enrolled: 112,000

Get the Hubspot Email Marketing Course!

#9. Email & Affiliate Marketing Mastermind( Udemy)

Affiliate marketing and Email marketing are entirely different things.

But if you have an affiliate marketing business, you would also need an email marketing campaign to remarket goods to customers.

Therefore, you need more than the average email marketer’s outline.

This is because you are marketing goods made by others in personalized emails.

This course will provide all you need to find profitable affiliate products and market via emails

In this course you will learn:

  • How to create a targeted email list specific to your affiliate products
  • How to remarket to profitable customers
  • How to segment list according to specific affiliating niches

Features

  • Rating: 4.3 stars (1,281 ratings)
  • Video: 3.5 hours of video 
  • Lectures: 30
  • Downloadable resources: 7
  • Articles: 1 
  • Cost: $199.99
  • No of students enrolled: 31,620

Requirements

Must be interested in affiliate marketing

Get the Course On Udemy!

#10. Creating a Responsive HTML Email

Ever wondered what it would take to code your HTML emails on your own, especially in situations where your emailing service gives you limited template options?

Designing HTML emails are crazy.

Naturally, if you had basic knowledge of HTML, then it might work differently.

But when you have a business to run, getting such skills might be challenging.

This course can help you learn HTML specific to your email marketing to ease off the stress of “make do with what you have.”

In this guide, you will learn;

  • How to create graphics
  • Craft a base layout structure
  • Style with buttons, CSS media queries, and table rows
  • Style contents, web fonts, and use animations
  • Test your newfound skill with your clients.  

Features

  • Video: 1h 43m
  • Lectures: 34 Lectures 
  • Exercise files: Available
  • No of students enrolled: 684, 765

Get the Course On LinkedIn Learning!

#11. Email Marketing: Send Unlimited Emails via own Mail Server (Udemy)

Running your own mail server surely have its advantages.

There are every certainty emails will reach you faster and vice versa.

Also, you have lots of privacy and ultimate control. 

But then, there is the downside.

But you probably need a lot of techy knowledge and will handle the maintenance costs and upgrades.

In this course, you will learn everything you need to create your mail server and start sending countless emails via countless websites. 

In this course, you will learn

  • How to send and receive unlimited emails and newsletters
  • Access emails through IMAP and relay emails using SMTP
  • You will learn how to host mail for different users and domain names
  • Basic foundations of a mail server/

Features

  • Rating: 4.6 stars (144 ratings)
  • Video: 1 hour
  • Lectures: 22 
  • Downloadable resources: 3
  • Articles: 1
  • Cost: $34.99
  • No of students enrolled: 3,961

Requirements

Must have a server (costs $5 per month) and a domain name.

Get the Course On Udemy!

#12. Writing Emails

Ever sat down to write emails and couldn't seem to put your thoughts into words.

This problem will plague you from time to time as you progress.

However, this course is focused on helping you write emails that are short, concise, and easy to read.

Whether you want to send formal emails or promotional emails, you will learn how to leverage the use of the right subject lines and communicate effectively. 

In this course, you will learn

  • How to craft a specific purpose for an email and make sure your recipients understand as well
  • How to determine your class of audience and convert accordingly
  • Apply specific techniques and rules to create a strong message
  • How to properly attach files to your emails 

Features

  • Video: 1h 13m
  • Lectures: 22 
  • Exercise files: Available
  • No of students enrolled: 1, 063,945

Get the Course On LinkedIn Learning!

Concluding Thoughts

A quick question:

What part of your email marketing do you consider very weak?

My list of email marketing courses is pretty intense, so, it’s a fact that you probably won’t get all of these courses on this list.

I recommend evaluating your existing marketing plan.

Where are your strengths? What’s your weakest area? What do you feel your clients want from you that you haven’t offered yet? What kind of promotional do you want to offer in the future?

When you have the answers to these questions? You will be able to come up with at least three email marketing courses that should solve your problems.

Feel free to share those weaknesses and your approach towards them. Let’s talk about it and swap ideas if you are entirely new to email marketing.

No matter your business or industry, email marketing offers tremendous benefits that cannot be explained until you are on the system.

Go right ahead and get the training you need to turn your efforts into a success!

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